Freelance reporting, feature writing and copywriting


Serious questions have been raised about the credibility of the Marine Stewardship Council (MSC) seafood sustainability scheme. A leaked report alleges “troubling, systemic flaws” in MSC certification.

The report also accuses the MSC of certifying tuna from the Indian Ocean, even though “no Indian Ocean tuna fisheries should meet the MSC Fisheries Standard” because of the lack of even the most basic sustainability checks.

The report was prepared by WWF, a founding partner of MSC, and seems to indicate that WWF is deeply unhappy with what its creation has become. The report says MSC ignored stakeholders in awarding certification to Indian Ocean tuna while listening to sustainability assessors who “repeatedly disregarded facts” and were prepared to approve certification for unsustainable fishing. When objections were raised, MSC relaxed the sustainability standards “despite WWF’s ardent resistance,” according to the report.

By Stephen Gardner. Read the article in full at Innovation Forum.

All material © ‘Purveyors of finest wordsmithing’. For syndication, contact us.